Posts in Blog

by gagan verma
January 23, 2025

5 Ways Publishers Can Stay Ahead in the AdTech Ecosystem

The ad tech landscape is constantly changing, with publishers facing challenges and opportunities. Amid the growth of privacy legislation, technological advancements, and shifts in consumer habits, it is necessary to remain competitive with a proactive and […]
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by gagan verma
January 19, 2025

How Blockchain Is Enhancing Transparency in Programmatic Advertising

The digital advertisement ecosystem, in spite of witnessing tremendous growth over the years, has been fraught with problems that include a lack of transparency, ad fraud, and hidden costs for a long […]
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by gagan verma
January 17, 2025

Header Bidding vs. Waterfall: Which Is Better for Maximizing Ad Revenue?

In the dynamic digital advertising landscape, publishers are always looking for an edge in maximizing their ad revenue. Two leading methods emerged among the most […]
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by gagan verma
January 14, 2025

How Dynamic Creative Optimization (DCO) Drives Better Ad Performance

Dynamic Creative Optimization (DCO) is transforming the digital advertising landscape, offering advertisers a powerful tool to […]
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by gagan verma
January 11, 2025

Privacy-Compliant AdTech Strategies for Publishers in a Cookieless World

As we move toward a cookieless world, the digital advertising landscape is undergoing a seismic shift. Publishers need to adapt to ensure that their advertising […]
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by gagan verma
January 9, 2025

How GDPR and CCPA Are Shaping the Future of AdTech

The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have been two […]
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by gagan verma
December 25, 2024

How Direct Campaigns Help Media Companies Achieve Stable Revenue Streams

The revenue profile in the digital media environment is growing increasingly volatile to publishers. Fluctuation in […]
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by gagan verma
December 21, 2024

Maximize Earnings with Direct Campaigns: A Publisher’s Path to Ad Revenue Success

Introduction: The Ever-Evolving Digital Advertising Landscape As digital advertising evolves, the problem of preserving and growing […]
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by gagan verma
December 19, 2024

Google Ad Manager’s Privacy Overhaul: What You Need to Know

Google announced significant updates to its Ad Manager privacy policies, reflecting the company’s ongoing commitment to […]
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by gagan verma
December 14, 2024

Understanding Audience Behavior for Maximizing Ad Revenue

Understanding audience behavior in today’s digital world is very essential for maximizing ad revenue. The digital […]
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