What is forecasting? Forecasting allows you to check how many impressions are likely to be available […]
How HTML5 creatives work? HTML5 creatives let advertisers create richer ad experiences that can render on […]
Types of Display creatives Each creative type serves a different purpose for advertisers. Let’s take a […]
Introducing: The creative! A creative is the ad a users see on a webpage, app, or […]
Perhaps you’re wondering why some ads are displaying but not others, or whether your line items […]
Ad selection refers to the process of how Google Ad Manager chooses the best ad to […]
What’s an Ad Exchange type line item? Ad Exchange line items let you decide which inventory […]
How Ad Manager compares CPM? In real time, Ad Manager compares CPMs among eligible line items. […]
What are the Adjust Delivery settings when creating or modifying a line item? After filling out […]
Guaranteed vs. non-guaranteed Depending on how you sell your inventory and how you want the ads […]