Ads.txt files

Authorized Digital Sellers, or ads.txt, is an initiative from the IAB to improve transparency in programmatic advertising.

You can create your own ads.txt files to identify and publicly declare who is authorized to sell your inventory. The files are publicly available and crawlable by buyers, third-party vendors, and exchanges.

Why ads.txt matters?

Use of ads.txt isn’t mandatory, but it’s highly recommended. An ads.txt file can help you protect your brand from unauthorized inventory that’s intentionally mislabeled as originating from a specific domain, app, or video. Declaring authorized sellers can help you receive more advertiser spend that might otherwise go toward unauthorized inventory.

Your ads.txt file should publicly declare the account for each exchange or supply-side platform (SSP) that’s authorized to sell your inventory.



No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *