With traditional banner ads, the advertiser provides the actual ad itself — for example, a 300×250 rectangle image creative and a static creative. A traditional banner ad will look the same no matter where it goes on your site. It doesn’t adapt to its context at all.

With native ads, advertisers provide a set of components. These components are the elements of ads, such as headline, image, click-through URL, and others. Ad Manager stores the ad as a set of components instead of as a tag or fixed image. 

Ad Manager can take the native ad components that the advertiser provides and insert them into many different layouts, depending on the type of device the ad will appear on, how the content appears on the page, the amount of space available, and other factors. This offers a valuable way to reach users and an effective tool for advertisers.

Why should you use native ads?

The native solution in Ad Manager is flexible and can provide a relevant, effective ad in any situation and on any device. Native allows you to create beautiful ads that match the look and feel of your site.

Users benefit from a less intrusive ad experience, and since native ads adapt to and respect the users’ context, they stand a better chance of user interaction. This can enhance the user experience, increase engagement rates for advertisers, and increase yield for you.

Two kinds of native ads

In-feed native ads can be served to form part of a news stream on a website, whether in a list of stories or of headlines presented in a card layout. Alternatively, sponsored listings are native ads that merge right in with your search results, say, in a mobile app store.



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